Knowing a competitor's strategies, in advance, can be the difference between success and failure, and yet members of business leadership teams, marketers, and sales teams are stretched too thin just "doing their job" to spend much time really analyzing the competition. During this session we'll show you how can make the most of open source intelligence (OSINT) assets. All attendees will also receive a free copy of Sean and Scott's book on gathering Internet based OSINT entitled: Go Beyond Google: Gathering Internet Intelligence â€“ listed as must read for 2009-2010 by the Strategic and Competitive Intelligence Professionals association.
Sean Campbell is a co-owner of Cascade Insights. Together with Scott Swigart, they have built two different businesses over the past 10 years, in the broad arena of technology industry focused marketing and consulting. Seanâ€™s first business, founded in 1999, was a technical consultancy whose clients included organizations such as Microsoft and Intel. After growing and developing the company over six years, Sean sold 3 Leaf and founded Cascade Insights. Founded in 2006, Cascade Insights focuses on providing competitive intelligence, qualitative market research and strategic consulting services to technology industry clients so that they can more effectively assess, compete with and beat the competition. Sean also regularly speaks on market research and competitive intelligence topics. They are also authors of the book: Going Beyond Google: Gathering Internet Intelligence. The book was listed as a must read for 2009-2010 by the Strategic and Competitive Intelligence Professionals Association.