Web 2.0 for information professionals


London
Price: £325.00 + VAT     Level: 1
18/11/10 Book ›

introduction:

Blogs, wikis, feeds, tags and social networking sites: an array of different tools that have made it as easy for people to contribute and publish content to the internet as to consume and access it.

Web 2.0 tools have already transformed the world wide web, what can they do for our organisations? How can we help our organisations harness the potential of web 2.0 tools to support information sharing between colleagues, to keep abreast with current developments and to engage positively with customers and stakeholders? And how can we help organisations avoid the pitfalls and risks of web 2.0?

They use of Web 2.0 involves some seismic shifts in thinking when compared with the orthodox implementation of information systems:

  • They allow people to blend their personal and professional interests and networks
  • They dispense with organisational hierarchies and boundaries
  • Their use cannot be mandated. Success depends on people using them voluntarily and with enthusiasm.

Web 2.0 tools dispense with important tools of the information professionals tool kit, such as metadata and classification, access permissions and editorial controls. But the expertise of information professionals is needed if organisations are to adopt them appropriately and well.

outcomes:

This course shows how information professionals can make a difference to their organisation through web 2.0 by identifying

  • The different natures of the various Web 2.0 tools, and the uses they can have within your organisation
  • The circumstances in which a particular web 2.0 tool is appropriate and stands a good chance of success. The golden rule with web 2.0 is that if your users don't take it up it won't bring any benefit.
  • How your organisation would benefit from using web 2.0 within its firewall to support knowledge sharing and collaboration
  • How your organisation can use web 2.0 tools on the world wide web to engage with customers, partners and stakeholders.

speaker:

James Lappin , Consultant, TFPL

teaching style:

Presentations / group work

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