Researching prospects for fundraisers


This course is offered as an in-house/on-site course for groups or as a one-to-one coaching session.

Please contact us for further details at training@tfpl.com

introduction:

There are established research methods and skills that have been developed in the business information sector that can be very successfully applied to fundraising activities. This one day course concentrates on the most useful of these practices. It has been specifically designed for those who work in all kinds of fund raising units in not-for-profit organisations and who regularly need to do effective business research for fundraising activities.

outcomes:

  • knowledge of the best methods, practices, models and structures used in business information research and how to apply them to fundraising projects
  • a good understanding of the structure of modern business, especially the companies in sectors where most individual donors are likely to be dispersed
  • a feel for companies that are the most likely to make endowments
  • a detailed grounding in corporate people research, especially how to research individuals' roles and functions

programme:

  • fundamentals of business research
  • types of company; structure, size, ownership
  • company funding and growth; private equity investing
  • sectors of particular interest; financial services; new economy companies
  • structuring business research
  • developing methods for conducting effective research
  • published sources and services; which to subscribe to
  • identification of company management; directors and key executives
  • detailed collection of information on directors and managers as individuals
  • methods and sources for research

speaker:

Sylvia James , Management Consultant

teaching style:

Course

who should attend?

This course is for anyone working in fundraising units or involved in researching potential donors.

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