Website management and content management are two areas that have seen increasing growth, with the continual development of the Internet and Web 3.0.
This has led to more and more overlapping with what could be thought of as more traditional library and information skills. Content management is based around metadata, taxonomies, ontologies and information architecture to index and tag content. In turn, this is what underpins websites to make them visible and their content retrievable on search engines.
Knowing how to achieve higher page rankings by delivering relevant results to search queries is a considerable skill. To do it successfully requires good knowledge of information structures and how people search for information across the Internet in order to create relevant content. This is done by using effective search engine optimisation techniques to respond favourably to Google’s notorious algorithm.
Websites are a little like icebergs. What you see on the surface – the text, images, video and so on – are only a small portion of what is actually going on across the site as a whole. The majority of the content below the surface in the form of page design, indexing and tagging – the search engine optimisation – is core to the effectiveness of any site.
As specialists in knowledge and information management, recruitment, training and consultancy, we are well placed to identify excellent candidates with the skills to deliver outstanding website management across a broad range of sectors, from corporate and legal to financial services.